Image source: manvsgeorge "You Are Off The Charts - Line Graph Congratulations Card"
If you have an etsy shop and haven't yet clicked on the little "shop stats" link in your sidebar, I'd recommend you have a go.
Usually trying to understand blog and shop stats leaves me totally bamboozled but the format etsy provides seems much clearer. Not only that, but the information on shop traffic sources gives you a direction to either build on what you've been doing or change it for the better.
For example, of the 1,600 plus views over July, I can see that Wink Designs top 5 traffic sources were etsy itself, the etsy "mini" in my blog sidebar, direct search entering my URL, Google search and Pinterest in that order.
Of the traffic on etsy itself, I can see that most is coming from direct searches in etsy's search engine, followed by specific searches for my listings, specific searches for my shop, category searches and traffic via customers who "favourited" my listings prior to purchasing.
The fact that etsy is my top traffic source means that I have to pay a lot of attention to the categories and keywords I enter for my listings. And to help with this, etsy shop stats tell me what the top key words that people who viewed my shop are using for their searches. "Girls dress pattern" is an obvious but "Wrap dress pattern" and "Reversible dress pattern" are also high up meaning that I have to make sure those keywords appear in every relevant listing.
The stats also give a breakdown of shop and listing favourites, orders and revenue by periods of a day, week, month, year and beyond.
There is an article on the etsy blog here that goes into more detail about shop stats and is a good read if you're planning to use it regularly.